Back to Blog

SIMPLE brand #26: Gigi Butler - Recipes For Success in Business and Life



In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Gigi Butler!  

When you think about it, most every business started small. And they usually started with one person, two or three if they were lucky. And that business owner had to wear a number of hats. They had to figure out how to work on the business at the same time that they were working in the business.  

And that business owner has to learn a lot of lessons as that business grows. Lessons around providing the customer experience, lessons around leading their people, lessons around when and how to make impactful decisions.

That’s why I’m excited to be talking with Gigi Butler in this episode.

Gigi is the founder of the largest cupcake franchise in the world - Gigi’s Cupcakes. And she’s the author of The Secret Ingredient: Recipes for Success In Business and LifeToday, Gigi’s a highly sought-after speaker where she gives her inspirational and entrepreneurial lessons. 

Gigi and I discuss her lessons from growing her business as well as creating a consistent customer experience.







“I love the SIMPLE brand With Matt Lyles podcast!” Does that sound like you? If so, please consider rating and reviewing my show! This helps me support more people (just like you!) create simple experiences for their customers and for their team members. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, go ahead and subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed you’ll likely miss out on them.

Subscribe here!



Do you have a guest you’d like to hear on the podcast? Do you have a subject you’d like me to cover? 

Let me know on Twitter by tagging me and using the hashtag #SimpleBrandPodcast. You may just hear your name mentioned here on the show.



Are you signed up to get notified on new posts and podcast episodes?

You'll never miss another idea from Matt.

You hate SPAM, right? Us too! We'll never sell your information, for any reason.