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SIMPLE brand #94 - Dr. Cindy McGovern: Sell Yourself - How to Create, Live, and Sell a Powerful Personal Brand


In this week’s episode of the SIMPLE brand podcast, I talk with Dr. Cindy McGovern, author of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand!

Dr. Cindy is best known as the First Lady of Sales®. She’s an internationally renowned keynote speaker and she’s the founder of Orange Leaf Consulting which helps thousands of organizations and individuals create dynamic and robust sales processes.


And she’s a Wall Street Journal best-selling author of two books including her latest - Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand.


Dr. Cindy and I discuss her lessons from Sell Yourself all around the right ways to create and manage a personal brand. 


Some of the topics we discuss include:

  • How selling is really about helping and how everyone is in sales, no matter their role
  • Your personal brand is the legacy and impact you leave with others
  • You have a personal brand, and everyone knows it except for you
  • How to solicit feedback to understand how others define your personal brand
  • The steps you need to take to craft the personal brand you want
  • What to do when the brand others define for you doesn’t match what you’ve defined
  • Dr. Cindy’s three critical components to crafting a personal brand
  • How to ensure you’re consistently living the personal brand you want
  • How to help your network advocate for and sell your personal brand
  • How to recover when you’ve gone “off-brand”







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