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SIMPLE brand #97 - Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content



In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!


Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her B2B Marketing Forum is the premier global marketing event for B2B marketers.


Ann’s a Wall Street Journal best-selling author. And she’s consistently named one of the most influential marketers on social media.


Her book - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content - has been considered the bible for marketing writing for close to a decade. Ann recently expanded and revised Everybody Writes to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.


Some of the topics we discuss include:

  • How marketing and writing have evolved over the past nine years
  • How to build a strong writing habit
  • What prevents most people from writing “that big thing” they want to write
  • Ann’s framework for consistently creating ridiculously good content
  • Crafting and evolving your brand voice
  • How we should approach AI in our writing







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