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What you'll find inside 

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Research and stats showing why SIMPLE brands win

Don't just take my word for it. I'll show you up-to-date research that shows that simple experiences command a price premium and lead to customer (and employee) loyalty.

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Six behaviors to instill in your team to create SIMPLE experiences

Whether you're leading a team of 500k or a team of one, these are the behaviors that will drive simplicity in your business. And they're crafted in a way that everyone can instill them - from the business owners to the frontline team members


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Discussion questions to guide your team in simplifying your customer's experience

I get it. Every business is unique, including yours. That's why I'm including a series of questions with each behavior to help you and your team get started. These questions will help you better understand how to apply these behaviors to your unique customer experience.



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Hi, I'm Matt.

I'm the former FedEx brand strategy lead – turned – professional speaker and brand consultant. And I'm the host of the SIMPLE brand With Matt Lyles podcast. I teach business leaders how to create simple experiences for their customers and for their employees. For over 15 years, I've helped iconic brands like FedEx, Southwest Airlines, AmSouth Bank and the HandsOn Network tell their story. I've spent the last few years leading a crusade of simplicity to redefine the FedEx experience across the globe. Now, I'm bringing that crusade to you and your team.